This was a team project for a traditional rice noodle factory in Hsinchu, Taiwan. I was responsible for all the illustration work used across the packaging, tape, posters, and product tags. The goal was to bring a fresh, friendly feel to the brand while preserving its cultural roots.
Inspired by Hsinchu’s Rice Noodle Festival, I illustrated fun local activities like the Rice Noodle Princess contest, the longest rice noodle challenge, and the giant meatball game. These playful visuals were applied to packaging and labels to reflect the brand’s cultural roots.
